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AJ Campos, Co-founder & CEO of Yulixis
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The Player Lounge · Author

AJ Campos

Co-founder & CEO · Senior Data Engineer


AJ Campos is the co-founder and CEO of Yulixis. By day he's a Senior Data Engineer with around 17 years in data — a career that started at an elementary-school book fair, where he found a book on BASIC and never quite put it down. He's been gaming since he was a toddler, and he builds Chore Battles on the same reward-loop principles that keep players coming back. He writes about behavioral science, game design, and what the data actually says about raising kids: sources linked, anecdotes labeled as anecdotes.

Writes about

  • Data engineering
  • Behavioral science
  • Game design
  • Reward systems
  • Parenting productivity
  • Chore Battles

Latest from AJ

20 posts
A father and his young son look together at a tablet showing a mobile game's in-app purchase pop-up, one of the dark patterns kids mobile games use to drive spending
Boss Fights

Sep 2, 2026 · AJ Campos

Dark Patterns in Kids Mobile Games: What to Know

A mother sits on the living room floor with her two kids after a board game, one child packing pieces away, an everyday moment of how to teach kids good sportsmanship
Power-Ups

Sep 2, 2026 · AJ Campos

How to Teach Kids Good Sportsmanship

A boy draws on a tablet at the kitchen table while his mother sets out dinner nearby, an everyday scene of the 2026 AAP screen time guidelines in practice
Boss Fights

Aug 20, 2026 · AJ Campos

The AAP Dropped Its Screen Time Limits. Here's What Replaces Them.

A father and his young child sit at the kitchen table going over a handwritten back to school routine for kids on a sheet of paper, a backpack hanging on the chair beside them
Strategy

Aug 20, 2026 · AJ Campos

Back to School Routine for Kids: Reset Screens and Chores Before Week One

A father and his teenage child sitting together on a couch, calmly looking at a phone, the kind of involvement the research favors over a single social media age limit.
The Meta

Jul 23, 2026 · AJ Campos

At What Age Should Kids Use Social Media? France, Australia, and the Research

A father watches proudly as his child wipes down the kitchen counter, practicing life skills for kids at home.
The Meta

Jul 22, 2026 · AJ Campos

Life Skills for Kids: What Game Designers Know That Most Parents Don't

The Meta

Jul 6, 2026 · AJ Campos

Rocket League Age Rating: Is It Okay for Kids? (2026)

The Meta

Jul 6, 2026 · AJ Campos

Brawl Stars Age Rating: Is It Okay for Kids? (2026)

The Meta

Jul 6, 2026 · AJ Campos

Genshin Impact Age Rating: Is It Safe for Kids?

The Meta

Jul 6, 2026 · AJ Campos

Call of Duty Age Rating: Is It Okay for Kids? (2026)

The Meta

Jul 6, 2026 · AJ Campos

Fortnite Age Rating: Is It Okay for Kids? (2026)

The Meta

Jul 6, 2026 · AJ Campos

Minecraft Age Rating: Is It Safe for Kids? (2026)

The Meta

Jul 6, 2026 · AJ Campos

Roblox Age Groups and Age Verification, Explained (2026)

The Meta

Jul 6, 2026 · AJ Campos

Roblox Parental Controls: How to Set Them Up (2026 Guide)

The Meta

Jul 6, 2026 · AJ Campos

Is Roblox Safe for Kids? A Parent's 2026 Guide

An East Asian father relaxing on the couch while his young child plays video games after completing chores to earn screen time rewards
The Meta

Jul 1, 2026 · AJ Campos

Screen Time as a Reward: What Game Design Says

A family of four gathered around the coffee table playing a board game together at home.
Power-Ups

Jun 27, 2026 · AJ Campos

What Is Gamification? Explained Without the Buzzwords

A young girl placing a star sticker on a chore chart on the fridge while her father encourages her.
Power-Ups

Jun 27, 2026 · AJ Campos

Sticker Charts Stop Working: Intrinsic vs Extrinsic Motivation

A young girl dropping a dollar into a savings jar at the kitchen table while her mother watches.
Strategy

Jun 27, 2026 · AJ Campos

Should You Pay Kids for Chores?

A father and his child sitting on the couch playing a math game together on a tablet.
Co-op

Jun 27, 2026 · AJ Campos

Math Games for Kids They'll Actually Open